LinkedIn is a powerful social media tool for lawyers and litigators. Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. In this webinar, you will learn how to leverage LinkedIn as a lead generation tool.
Upon completion of this course, you'll be able to:
Outline what you need to include and exclude in your LinkedIn profile
Recognize how to join and create LinkedIn groups that target your key referral sources and clients
Describe how to generate targeted connections using LinkedIn
Discover how to find the best referral sources on LinkedIn
Identify ways to increase profile views by 400%
List the biggest yet most common mistakes that lawyers make on LinkedIn
*Registrants will also receive the recording of the live webinar to watch at their convenience.
Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.
Stephen was academically trained as a clinical psychologist and ran 2 successful small businesses prior to focusing on the legal marketplace.
Since 1999, he has built a national reputation as a legal marketing expert and been named, "America's Top Marketing Coach." He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.
Stephen has appeared in Inc and Entrepreneur magazines, has authored 12 books, taken 16 cruises, and traveled to 45 countries. He resides in Phoenix with his wife of 21 years.